Steven Bartlett's LinkedIn Move: Ditching AI for Real Talk

Ok wait because this is actually insane. Steven Bartlett, the guy from 'The Diary of a CEO,' just flipped the script on AI. While everyone's still scrambling to automate, he's like, 'Nah, I'm good.' His media company, FlightStory, decided AI's lowkey not it for LinkedIn. Why? Too much 'slop' in the AI content game, apparently. And, no cap, their posts are now performing stronger than ever.

Why Go Human?

Bartlett's crew saw what was happening. AI-generated posts were everywhere, and like, who even wants that? Christiana Brenton, co-founder of FlightStory, dropped some truth bombs. She said, in this AI-crazy world, actual human words are now the real flex. So, Steven and team are putting pen to paper, or fingers to keyboards, for every piece of content.

Real Talk and Mistakes

Here's the kicker: they're making mistakes on purpose. Steven's posts are sprinkled with typos and errors, and they’re not fixing them. Why? Because it’s giving realness. Brenton said, when you're swamped with AI stuff, you start craving that raw, unpolished vibe. And LinkedIn's nodding along, tightening up controls to keep feeds authentic. Could this be the start of a rebellion against AI?

AI Still in the Mix

But don't get it twisted, FlightStory isn't waving bye to AI entirely. They've got this whole AI thing going, like 'Project Gutenberg.' It's running behind the scenes, helping out with content creation. But, the final touches, humans are stepping in. Isaac Martin, their innovation whiz, says some things just can’t be automated. The feel, the flow, and vibes? Purely human magic.

Real Content is King

So what's next for Bartlett and his squad? They're thinking of more real, down-to-earth content. Think of Bartlett’s 'Behind The Diary' moments, sharing life and business lessons with zero fuss. Brenton reckons that as AI expands, there’s an even bigger space for raw, genuine content. But seriously, with everyone pushing AI, is Steven onto something? Is 'real' about to be the next big thing?