OLogic's Secret Sauce: Marrying Hardware and Software at Robotics Summit

Forget the software-only hype. Robotics is still very much a hardware game. While the tech world buzzes about the next AI breakthrough, the real action's at the Robotics Summit & Expo in Boston on May 27 and 28.

Why Hardware Isn't Dead

In this age of digital everything, OLogic CEO Ted Larson reminds us why physical products still matter. Holding a prototype in your hands is different from simply running code. And Larson knows a thing or two with over 20 years of experience in turning ideas into functioning machines.

At the event, he'll discuss how success in robotics means getting the hardware-software balance just right. It's about making robots that work in the real world, not just in controlled environments. Show me the product, that's what counts.

Lessons From the Trenches

Larson plans to spill the beans on why most robots flop before they even hit the market. Hint: it's not just about tech. It's about design, collaboration, and manufacturability from day one. He'll share stories from OLogic's playbook that includes giants like Google and Amazon.

Why should you care? Because understanding these dynamics can make or break your project. The press release says AI-powered. The product says if-else. So, what'll it be?

The Robotics Summit & Expo

The Robotics Summit isn't just a talk shop. With over 50 sessions, it's where the rubber meets the road for commercial robotics developers. Heavyweights like AWS and Tesla are on the speaker list. The event even has networking events like the Mix & Mingle and RBR50 Awards Dinner.

Is this the end of the software-only era? Maybe not. But it’s a reminder that hardware hasn’t gone anywhere. As Larson will argue, if your robot can't leave the lab, good luck finding PMF.