Jason Blum Sees No Threat from AI in Filmmaking

Hollywood's disruption might be rattling many, but Jason Blum isn't losing sleep over AI supplanting filmmakers. His studio, Blumhouse, famous for its successful and profitable horror films over the past decade, isn't slowing down. Blum shared his insights during a chat with Chief Correspondent Peter Kafka at Business Insider Live's The Long Play event in San Francisco.

AI: A Friend or Foe?

AI is undeniably reshaping industries, and entertainment isn't immune. But Blum isn't convinced that these changes will elbow out human creativity any time soon. The real question here: can a machine truly capture the unpredictability and nuance of human horror? While AI can crunch numbers and predict trends, storytelling remains a profoundly human craft.

Blum's perspective is refreshingly pragmatic. He acknowledges AI's role in enhancing certain production aspects, but he firmly believes it can't replicate the creative spark that ignites a successful film. For Blum, AI tools are just that, tools. They're not the masterminds behind a film's magic. With Blumhouse’s track record, it's a view that holds weight.

Adapting to Shifting Markets

Blumhouse's adaptability is another strength. As consumer behaviors morph, Blum is steering his studio to meet these changes head-on. The traditional theatrical release model is evolving, with streaming platforms reshaping content consumption. Blumhouse has managed to maintain its edge by embracing these shifts rather than resisting them. The numbers show that Blum's strategy is paying off. Horror flicks like 'Get Out' and 'Paranormal Activity' not only spooked audiences but also posted impressive box office returns, demonstrating Blumhouse's keen sense of market trends.

While the street busies itself with the hype around AI, Blum stays focused on what he does best: telling stories that resonate. His approach underscores a key point, technology might change the tools, but it can't replace the essence of storytelling. As long as human experiences remain varied and compelling, there will always be a place for filmmakers who can capture them. In the end, isn't that the real takeaway?