ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy

OpenAI wanted to turn ChatGPT into a shopping destination, but only about a dozen retailers signed up and users weren't buying. Now the company is handing off purchases to app partners like Instacart and Target. The article ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy appeared first on The Decoder.

OpenAI wanted to turn ChatGPT into a shopping destination, but only about a dozen retailers signed up and users weren't buying. Now the company is handing off purchases to app partners like Instacart and Target.
The article ChatGPT users research products but won't buy there, forcing OpenAI to rethink its commerce strategy appeared first on The Decoder.
This article was originally published by The Decoder. View original article
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