2026.22: Luceing Their Mind

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On that note, here were a few of our favorites this week.

Why Everyone Hates Luce. To say that the Jony Ive-designed Ferrari Luce, the iconic carmaker’s first electric vehicle, has faced a chilly reception is an understatement. I actually think it looks great — for an electric car. On Dithering, John and I discuss why the real problem is that it’s branded Ferrari, and on Sharp Tech I get even more philosophical: electric cars are focused first and foremost on efficiency, and not only is that different than performance, Ferrari’s calling card, but also representative of the parts of modern society — including tech — that leave everyone feeling increasingly alienated (and why, surprisingly, AI might help). — Ben Thompson

How to Monetize AI Answers. The ad business is, for me at least, endlessly fascinating, and not just because it is the most important business model in consumer tech: I think digital ads, particularly Meta-style ads that introduce you to things you never knew you wanted, a societal good. The other reason to care about ads, however, is that their economic importance means they are where the impacts of new technology are often felt first. This week’s Interview with Eric Seufert covers all this: how LLMs are changing digital ads, the changes both Google and OpenAI have made in terms of monetizing AI, and, more philosophically, why believing in ads might make one more optimistic about humanity in an AI-denominated future. — BT
Social Mobility in China, and Lack Thereof. Late last week China’s State Council announced a reform that will ease so-called “hukou restrictions” and allow migrant workers from all over the country to access social services in the cities where they work, which had long been forbidden. It’s a major reform that furthers Xi’s goal to unify the national market, and should improve the lives of millions of workers, but it also comes with plenty of questions as it’s implemented. We discussed all of it on a great episode of Sharp China this week, as well as reports that top Chinese talent in AI has been banned from leaving the country, continued capital control, and ongoing tensions with Japan and the U.S. that call to mind an ominous passage from Mao Zedong. — AS

Stratechery Articles and Updates

Nvidia Earnings, The AI Stack, Nvidia’s New Reporting — Nvidia is changing its reporting to delineate between hyperscaler sales — where Nvidia is fighting commoditization — and everyone else, where Nvidia runs the whole stack.
The SpaceX IPO and Data Centers in Space — There isn’t a financial model that justifies the SpaceX IPO, but data centers in space are plausible, and that might be enough.
An Interview with Eric Seufert About Models and Ads, and AI’s Upside for Humanity —
An Interview with Eric Seufert about building models for generative AI, why Meta’s foundational models are so important, and why understanding advertising leads to optimism about humanity’s future.

Sharp Text by Andrew Sharp

How Spencer Pratt Happens — Spencer Pratt’s success in L.A. reflects his own surprising political talent, and an increasingly broken Democratic machine in California and beyond.

Dithering with Ben Thompson and Daring Fireball’s John Gruber

Asianometry with Jon Yu

This week’s Stratechery video is on The Inference Shift.

2026.22: Luceing Their Mind

Stratechery Articles and Updates

Sharp Text by Andrew Sharp

Dithering with Ben Thompson and Daring Fireball’s John Gruber

Asianometry with Jon Yu

Sharp China with Andrew Sharp and Sinocism’s Bill Bishop

Greatest of All Talk

Sharp Tech with Andrew Sharp and Ben Thompson

Key Terms Explained